About number76: The world is changing very rapidly. If you visit a city today, it might look totally different several months from now. But if you look more closely, it’s not the city itself that has changed, it’s the people-specifically their fashion. Rapid fashion changes define the individual, the group and the whole city. Omotesando is a street fashion capital of the world. NALU’s location in Omotedando makes it a perfect conduit for transmitting fashion trends to the rest of Asia. Numbers have no language, they are truly universal. 76 is our code number to transmit these fashions to you. Just as the image of 76 transcend all languages, so our sense fashion will transcend the world. At number76, we are broadcasting NALU’s Tokyo street fashion to you and the world.
Founded in January 2011 by a Japanese entrepreneur in Kuala Lumpur and a leading hair stylist from Omotesando, Tokyo.
NALU means wave in Hawaiian. Creator, Daisuke Hamaguchi wants to translate the beauty of a wave into the language of fashion. Omotesando might have the highest concentration of salons in Japan and NALU is the hidden gem among them. Founded when Hamaguchi was only twenty six, NALU has enjoyed great popularity amidst intense competition. In fact, it has since expanded into both a café and a confectionary shop.